Great Tastes of America brings a different American themed burger to McDonald’s for 5 weeks every year. We wanted to find a new way to give people a taste of the USA, so we created an immersive music experience. 5 bespoke tracks based on 5 classic American styles of music. Users built up a melody and dropped in samples. As they added layers, a graffiti inspired visualiser painted out the sound in realtime.
MOBILE
The mobile experience let users walk to to power the music. The beat adapted to fit the rhythm of their feet.
